You might have seen a lot of shameless self promotion for Drowning on social media recently. To explain why this plugging probably isn’t gong to stop for the next month, my care bear friends would like to explain to you the “gogofactor”.
The gogofactor is an algorithm that tracks activity on campaigns – everything from the total funds contributed on your campaign page to how many times your campaign page is viewed. This means that the more your project gets shared on social media the higher its gogofactor, and the more your campaign is promoted on Indiegogo. A higher profile on Indiegogo will lead to a wider reach for the campaign.
To get a higher gogofactor factor you need frequent campaign updates, a large crowd that signed up to be a part of your Indiegogo campaign, page views for your campaign, and % of goal completed. The more people share and contribute early in a campaign the higher your gogofactor rises, and that determines how often you get featured in Indiegogo’s networks and on their main web page.
So please be a care bear and share our campaign. Literally every like, favourite, and share is a contribution to our gogofactor.